“Do the World a Flavor” Contest
Grand prize = title of Flavor Guru—your flavor will be featured in shops around the world, a trip to the Dominican Republic, visit a Fair Trade cocoa farm and meet Ben & Jerry. Enter by 5/26/09.
Ben & Jerry’s each year receives tens of thousands of flavor ideas from consumers all around the world. Thanks to these ideas, we've launched some of our most iconic flavors: Chunky Monkey, Cherry Garcia and Cookie Dough to name a few. Undoubtedly, our fun names and chunky flavors have become our hallmark. So, we are actively seeking consumers to help the brand's fun approach to ice cream by launching an official flavor contest to determine our next new global flavor.
Our Flavor Gurus work hard on the next frozen creation made with fresh milk & cream from family farms and ingredients consciously sourced to support sustainable agriculture and the environment.
Now we need your help to make our next invention that makes a sweet difference. Concoct your own Ben & Jerry's flavor with the Flavor Generator. If it gets our Flavor Gurus craving your confectionary creation, your dream flavor may become a reality!
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